More Than Half of Americans Plan to Spend Less on Gifts This Holiday Season
Suboptimal economic conditions, however, aren’t the only reason many are struggling, said Priya Malani, founder and CEO of Stash Wealth.
“I’m a big fan of controlling what you can control,” Malani said. “I don’t let clients slip into a victim narrative. Every generation has its version of 'the economy, inflation, tariffs.' It’s all real, but it’s not the reason most people blow their holiday budget.”
She stresses that holiday budgeting starts earlier in the year and recommends consumers estimate how much they’ll need for holiday shopping, divide it by 12, and save that much each month.
“It’s not fancy, but it works,” Malani said. “And it’s the difference between feeling in control and feeling behind.”
